Strategy formulation

"Successful businesses not only need to compete with rivals but make them irrelevant. "

We use a range of techniques including Blue Ocean Strategy © that helps businesses create 'blue oceans of market space ripe for growth.' It is a systematic approach, based on a study of 150 businesses across 30 industries, that has identified six key principles that help organisations to:

• Reconstruct market boundaries
• Focus on the big picture
• Create new demand
• Get the strategic sequence right
• Overcome organisational hurdles
• Execute the strategy